As a solo practitioner, the amount of time and effort that goes into optimizing digital advertising campaigns can be overwhelming. As an ever-evolving online marketing world continues to provide more options for reaching potential clients, it can be difficult to know which approach is best. Making sure your message reaches the right people at the right times is critical in achieving success – and that’s where generative AI comes in. Generative Artificial Intelligence (AI) has revolutionized how we optimize digital advertising campaigns by providing powerful tools to quickly, accurately, and efficiently assess optimal results. From predictive analytics to content creation, generative AI enables coaches like you to quickly get your message to the right people at the right time. In this post, I’ll discuss how we use these advanced tools can improve your advertisements and help you do more with less time devoted to content creation and advertising.
Unlike the hype you may have seen online, Generative AI such as ChatGPT, CGP-3, and even Jasper.ai are not “silver bullets” that turn non-professionals into marketing geniuses. Instead, it requires significant skill to “tease out” promising results from the tools. That’s why, at Intellispire, we have become experts in using these tools (prompt engineering) to help you stay in your lane and focus on what you do best while spending less time on your marketing efforts.
This means you can get better results faster, with less effort. For example, Intellispire uses generative AI to create social media posts, event descriptions, emails, and blog posts for clients – all from one long-form content piece. The result? Our clients’ campaigns ran more efficiently and effectively with better results, faster than ever before, and with far less effort than they had previously used.
However, some challenges are associated with using generative AI in advertising campaigns. For instance, the accuracy of your results depends on the quality of the data you provide to the system. That’s why we have a multi-step process to ensure quality results.
Our client provides long-form written content about their webinar, workshop, product, or service with all the necessary details. Initially, we also ask for 3-4 quality examples of each type of output they’d like – whether it be a social media post, email, or other. This ensures we can correctly duplicate the format and tone of voice for your brand.
Our team then “prompts” the AI to generate the content needed using proprietary methods and fine-tuning.
We then fact-check and edit (if necessary) the resulting content to maintain the highest quality standards.
Finally, we pass the content back to the client – or, if they prefer, post it directly online at their preferred time.
If you’re ready to take the plunge and start using generative AI in your advertising campaigns, here are a few tips:
- Focus on Quality Content and Make sure you have quality starting material: Generative AI can help generate high-quality content quickly that appeals to the target audience, so focus on creating engaging and meaningful content for your online campaigns and make sure you have high-quality starting material to get the best results.
- Personalize Content: Generative AI provides the opportunity to personalize content based on customer data such as name, location, interests, etc. This makes it more appealing and helps potential customers feel connected with the brand.
- Leverage Visuals: Images are a powerful tool in marketing campaigns, and generative AI can help incorporate visuals into the campaign quickly and without much manual effort. This can help make the messages more impactful and increase engagement.
- Run A/B Tests: Use A/B testing with generative AI to understand which versions of an online campaign perform best for your target audience. This will help you maximize returns from your digital marketing efforts by optimizing for the most successful variations.
- Monitor Feedback: Monitor customer feedback from your campaigns closely to continuously improve results over time with generative AI’s predictive capabilities. This will enable you to build a better user experience and deliver more effective marketing outcomes in the long run.
- Utilize knowledgeable team & existing resources: Having experts who understand how to use generative AI can save time and provide insights into optimization strategies that best benefit your campaign; additionally, there are many online articles and videos that can help you learn more about using generative AI such as ChatGPT, GPT-3, and Jasper.
- Regularly update content: Generative AI can help speed up the process of creating fresh content on an ongoing basis, so make sure to regularly update your website and marketing campaigns with fresh content generated by the AI in order to stay top-of-mind with customers and prospects.
We understand how daunting and intimidating the use of generative AI can be – but we firmly believe it’s the future of digital advertising campaigns. Let us help you ensure your campaign is designed to reach more potential customers and free up your time. Contact us today to learn more about our services.